Copywriting .
Recognizing the need to stand out in today’s content-heavy environment, Nancy prioritizes targeted communication.
She leverages personalization and dynamic content, tailoring her messages to specific audiences with a human voice that ensures authenticity and engagement. Her writing style is informed by current social trends, making her particularly adept at connecting with Gen Z audiences.
Nancy excels in producing high-quality, brand-consistent, and accessible content across multiple platforms. She is meticulous about every detail—from alt text to color contrast, text size, and typography—ensuring that her work not only looks polished but also effectively conveys calls to action and digestible messages.
Her expertise lies in creating content that resonates, captivates, and fosters a strong connection with your target audience.
An example of her latest project can be found below:
THE STERN WEEKLY
Nancy manages over 40 email campaigns annually, including The Stern Weekly, an NYU Stern brand newsletter. This resource delivers essential updates on events, deadlines, and opportunities.
She tailors content to specific audience segments based on factors like class year and degree program and actively engages in social listening for targeted calls-to-action.
Working closely with cross functional teams, Nancy supports initiatives around professional development, well-being, community building, DEI efforts, and more. Her personalized approach has significantly boosted audience engagement with an 80% open rate and 11% CTOR (Higher ed standard of 37% open rate and 7% CTOR).
