SOCIAL MEDIA .
Nancy thrives on conducting comprehensive audits, developing strategic plans, creating compelling campaigns, and delivering insightful data reportings.
Dedicated to helping clients achieve their goals, Nancy increases brand awareness, fosters community and drives traffic through data-driven, organic and culturally relevant content.
Her current role with the NYU Stern brand extends to mentoring social media interns, contributing significantly to team development and digital success.
NYU Stern.
Leading a thorough brand audit and discovery sessions, Nancy developed a comprehensive social media strategy for the NYU Stern brand, defining channel roles and content pillars (primary focus IG).
The Strategy:
Her strategy leverages video storytelling to increase event participation, promote exploration beyond conventional academic paths, and educate the public about its programs. With a deep understanding of the prospective audience (ages 13–17) and current audience (ages 18–22), Nancy curates organic, culturally resonant campaigns that authentically depict the student experience, fostering an engaged digital community and driving follower growth by 28%+. By highlighting diverse accomplishments, capturing notable events, and delivering immersive takeovers, she fosters a sense of belonging, strengthens connections across organizational units, and showcases the vibrant, diverse experiences that define the NYU Stern community. Additionally, she guides and empowers interns in content creation, providing constructive feedback and ensuring content resonance with the target audience.
Overall, Nancy has saved $1.3K per video reel by leading 40+ social video campaigns in-house, contributing to nearly $60K in profit.
WE ARE DRAFTED.
Drafted, a sports tech startup, offers a community and safe space where Latinas can fully embrace their sports passion.
Nancy skillfully crafted content on both its TikTok and Instagram platforms, significantly boosting brand awareness with 60k+ views. Through compelling storytelling with influencers like Rebecca Lobo and Angelica Delgado, Nancy contributed to Drafted's success, connecting and inspiring Latina sports enthusiasts to join the historically male dominated industry.
Her expertise extended to creating evergreen content and staying abreast of social media trends, ensuring an engaging online presence for Drafted.
Seize The Awkward.
Utilizing her expertise in strategic development and content creation, Nancy made significant contributions to the Seize The Awkward campaign, a collaboration with JED, the American Foundation for Suicide Prevention, and the Ad Council to reduce suicide rates and mental health stigma.
The Strategy:
Mental health stigma persists in Black and Latinx communities due to a lack of open conversations and culturally sensitive care. Her strategy seeks to seize the awkward by fostering awareness and peer support through storytelling, resource sharing, and conversation building.
Nancy's campaigns encouraged young adults (ages 13-24) to seek help and check in on their friends. Her content doubled shares and saves, increasing the engagement rate from 0.5% to 1.75%, demonstrating her ability to effectively communicate and support the campaign’s goals of fostering openness and peer information-sharing.
